Microsoft Digital Bookstore Launching Next Month – Forbes

A sign for Microsoft is seen on a building in Cambridge, Massachusetts, on March 18, 2017. (Credit: DOMINICK REUTER/AFP/Getty Images)

It’s long been rumored that Microsoft was planning on adding e-books to its Microsoft Store. Next month’s Windows 10 update will finally bring this to life.

On April 11, users will be able to read books on Microsoft Edge, the company’s browser.  This is an interesting choice for distribution considering the fact that Edge is not available on Android or iOS systems. According to Pew, 13% of adults who had read an e-book in the past twelve months at the time of the 2016 survey distribution had done so on a cellphone (11% had done so on computers). Edge is available on Microsoft tablets, computers, and phones, so it’s clear the community is trying to build brand loyalty by introducing this feature on only its devices.

A year ago, Microsoft had captured less than 1% of the market with its Windows phones, so the company is likely not counting on this feature rollout for direct revenue, and is probably instead including it as a marketing feature for its suite of products.

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